Hotel management Assignment
Business Proposal: Part C
I. Mission Statement (Write one paragraph per sub-heading)
A. For Our Guests:
B. For Our Employees
C. For Our Owners and or Management Team
II. Service Strategy
A. Service Standards (underneath the heading, write at least eight short paragraphs – one per standard)
B. Service Recovery (Underneath the heading, write a short paragraph giving an overview of your Service Recovery process. Then use bullet points for the acronym/key words. Boldprint the first letter of each word and follow it with a brief explanation of how this concept fits in the process.
C. Standard Operating Procedures for Walking the Guest (Underneath the heading, use numbered bullet points to clearly explain a chronological sequence of walking the guest. Be sure that you use the same viewpoint and grammatical structure in all the bullet points)
III. Marketing Rationale ( Marketing pieces will be attached to the proposal)
A. Logo (Underneath the heading, explain your reasoning for design choices (color, shape, text)
B. Flyer (Underneath the heading, write one paragraph explaining your reasoning for design choices (colors, page layout, images, information provided)
C. Brochure (Underneath the heading, write one paragraph explaining your reasoning for design choices (colors, page layout, images, information provided)
(Use a separate page for the list of sources you looked up while preparing this section. You do not have to cite the sources in the proposal itself)
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